Galaxy Chocolate onboards Mrunal Thakur as their new brand Ambassador

Mars Wrigley India has unveiled the all-new Galaxy, the smooth and refined chocolate that ushers in a new era of indulgence in India. Reimagined for today’s confident and self-assured Indian consumers, the all-new Galaxy blends an irresistibly creamier, richer recipe with an enhanced breaking design and a striking new identity. The relaunch also marks the introduction of Mrunal Thakur as the new brand ambassador, embodying Galaxy’s philosophy of living life unapologetically and taking pleasure in every moment.

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Speaking on the relaunch, Nikhil Rao, chief marketing officer, Mars Wrigley India, said: “Today’s Indian woman is rewriting the rules—juggling ambition, relationships, and self-expression on her own terms. In a world that often asks her to do it all, she often forgets to pause and savour moments that belong only to her. New Galaxy, with its smooth, creamy texture and rich taste, is that little everyday indulgence—a reminder that self-care isn’t selfish, it’s essential.”

Anant Agarwal, strategic demand manager, Mars Wrigley India, said: “With this relaunch, Galaxy unveils a bold new avatar, where indulgence meets individuality. Every element has been thoughtfully crafted for those who take pleasure not just in their chocolate but in who they are, living every moment unapologetically.”

Rahul Mathew, chief creative officer, DDB Mudra Group, said: “Indians, especially women, feel that giving time to yourself is an act of selfishness. With Galaxy, we wanted to take the guilt out of the self-indulgence and give her the license to be at the centre of her own galaxy.”

Over the years, Mrunal Thakur has risen to become one of the most in-demand actresses, and her ability to connect with audiences has made her a top pick for brand endorsements.

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