Demand for the iPhone 17 surges in China, with a 22% jump in sales

iPhone 17 Surges:  Apple's new flagship series appears to have turned the company's fortunes around in China. A new report from Counterpoint Research shows that iPhone sales in the country increased 22% year-over-year in the first month of availability for the iPhone 17 lineup, marking a significant improvement from the decline Apple experienced after the launch of the iPhone 16 last year. Strong demand and a growing number of customers have propelled Apple back to growth.

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iPhone 17 series has a major boost to Apple's sales in China

Cook also clarified that any weak performance in the previous quarter was due to a lack of supply rather than low demand. He explained that customer traffic in China was significantly higher year-over-year, and new devices were growing rapidly without much reliance on government discounts. Many Apple products are not eligible for these discounts due to their price, so the current growth is largely driven by genuine customer demand.

Apple Sales Increase Despite Market Decline

Counterpoint data further reinforces this point. According to a Reuters report, while the overall Chinese smartphone market declined by 2.7 percent during the same period, Apple recorded strong growth driven by its new models. In comparison, sales fell by 5 percent in the month following the launch of the iPhone 16 last year, highlighting the significance of this sharp increase.

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 Summary

The strong initial performance of the iPhone 17 lineup has not only boosted Apple's confidence in the region but also represents a significant turnaround in one of its most challenging markets. The company is moving forward with the goal of restoring steady growth in China, and new data suggests that Apple's new flagship devices have arrived at the right time.