From Millet Snacks to Waste Transformation, Purpose-Led Enterprises Take Centre Stage on Bharat Ke Super Founders streaming on Amazon MX Player

MUMBAI, India – 21 February, 2026: This week on Amazon MX Player, India’s leading free, premium, ad-supported video streaming service, Bharat Ke Super Founders spotlighted businesses rooted in community, sustainability, and nation-building. From women-led millet snacks and circular waste economies to clay innovations and emergency healthcare, the pitch room witnessed ideas that blended purpose with scale, conviction with negotiation.

Hosted and mentored by Suniel Shetty, the founders presented their ventures before an influential panel comprising Dr. A. Velumani, Ankur Mittal, Nitish Mittersain, Aaditya Singh, Shivam Mishra, Ahana Gautam, Shanti Mohan, Sharad Bansal, Dr. Aarti Gupta, and the Market. The conversations went beyond valuation to examine impact, resilience, and long-term responsibility.

Among the most compelling pitches was Naario, founded by Anamika Pandey. Inspired by her mother’s diabetes diagnosis during the pandemic, Anamika transformed a Facebook community of homemakers sharing healthy recipes into a millet-focused snack brand. Backed by a women-run value chain, the brand has expanded its B2B footprint, securing partnerships with Ajay Devgn’s cinema chain and major hospitality groups, while doubling revenue year-on-year. Anamika secured ₹25 lakh each from Dr. Aarti Gupta and Nitish Mittersain at 1.19%.

Elevating the week’s intensity was WeVOIS, founded by Abhishek Gupta and Abhinav Shekhar, who transformed an initial cleanliness drive into a large-scale circular economy platform.The company uses smart routing systems to collect and segregate household waste, converting wet waste into compost and recycling textiles into industrial fibre. With nearly 70% of India’s waste ending up in dumping grounds, their mission to bring waste back into the economy struck a chord, prompting Suniel Shetty to remark, “Need of the hour, waste mein invest.” Seeking ₹18 crore in a mix of equity and grants, the pitch saw intense negotiations before closing with participation from Shivam Mishra, Ankur Mittal, and the Market.

The week further spotlighted legacy craftsmanship with Mitticool, led by Raja Prajapati and Mansukhbhai Prajapati. Known for creating the world’s first electricity-free mitti refrigerator, the brand now offers over 200 SKUs across 18 states and exports globally. With renewed interest in eco-friendly living post pandemic and a recent listing on Amazon, the founders sought ₹2 crore for 3% equity. After strategic negotiations involving Shanti Mohan’s one-on-one card and multiple investor collaborations, the deal was successfully closed, marking a significant milestone for India’s traditional innovation sector.

Celebrating regional heritage on a global platform was Kashmir Box, a 14-year-old e-commerce brand offering all seven major Kashmiri crafts across 50+ countries. Profitable since 2020 with a 70% gross margin and over 1.5 lakh customers, the brand sought ₹5 crore at a ₹75 crore valuation. While several tycoons chose to pass, Aaditya Singh and the Market extended offers, and the deal was accepted, reinforcing investor confidence in heritage-led digital commerce.

The momentum continued with Indecimal, founded by Abhijeet Sarkar, a platform built to bring transparency, cost control, and accountability to home construction projects. With a model rooted in quality assurance and financial protection, the founder sought ₹1.5 crore for 2.5% equity. After back-and-forth negotiations involving multiple panel members and the Market, the final deal closed at ₹3 crore for 12%, marking one of the more collaborative structures of the week.

Healthcare innovation took centre stage with Dial +4242 Ambulance, founded by Jeetu Lalwani, promising a 12-minute ambulance response time across India. Seeking ₹2 crore at a ₹100 crore valuation, the pitch led to valuation recalibration, with investors and the Market aligning at ₹65 crore. With a blended structure including grant and equity participation, the deal was secured, underscoring a strong belief in scalable emergency response infrastructure.

From women-led nutrition brands and waste transformation to clay innovation, heritage commerce, real estate transparency, and emergency healthcare, this week on Bharat Ke Super Founders reflected entrepreneurship that is both purpose-driven and performance-focused. The series continues to bring together India’s leading investors, contributing to a ₹100 crore capital pool.

Bharat Ke Super Founders is now streaming for free on Amazon MX Player, available across the MX Player app, Amazon shopping app, Prime Video, Fire TV, and connected TVs, with new episodes dropping every Friday and Saturday.