Instagram's Repost Feature Mocked Online: Here’s Why

Meta has rolled out new features on Instagram including reposting public reels, a location-sharing map, and updates to the ‘Friends’ section. The goal is to help users discover content and stay socially connected. However, the move is drawing criticism, with many claiming Instagram is simply recycling ideas from other platforms. Also Read: Why Policybazaar Was Penalised Rs.5 Crore by IRDAI – Full Details Inside

Understanding Reposts on Instagram

The new repost feature allows users to share public posts and reels with their followers. Reposted content shows up in a new "Reposts" tab on your profile and might even get pushed to your followers’ feeds. For creators, this means increased visibility — even from users who don’t follow them.

How to Repost Content on Instagram

Simple Steps to Repost To repost a reel or post:

• Tap the repost icon.
• Add a note using the thought bubble (optional).
• Hit save, and you're done.

This action mirrors the retweet function on X or TikTok's repost option, making the feature feel all too familiar.

Instagram’s New Map Feature

The Instagram Map is designed to help users explore and engage with content from specific places. Whether you're tracking friends’ activity or discovering creator posts based on location, the map adds a fresh — though slightly controversial — layer of interactivity to the platform.

Backlash from Users Online

While Meta aims to innovate, many users feel Instagram is losing its originality. “Instagram’s whole personality is borrowed,” wrote one X user. From Stories (Snapchat) to Reels (TikTok) and now reposts (X), critics argue that the app has become a mashup of others — and not in a good way. Another user joked, “Instagram wanna be TikTok so bad 😭,” highlighting the growing frustration with the platform’s identity crisis. Also Read: Market crashes due to Trump's tariff, investors suffer huge losses