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Apple's Electric Car Project, Project Titan, Hits a Speed Bump

Apple's big project to make electric cars, called Project Titan, has hit a surprise stop. Even though Apple hasn't said it officially, the news says they spent more than $10 billion on it. Project Background Project Titan started over ten...
11:24 AM Mar 04, 2024 IST | honey

Apple's big project to make electric cars, called Project Titan, has hit a surprise stop. Even though Apple hasn't said it officially, the news says they spent more than $10 billion on it.

Project Background

Project Titan started over ten years ago to make cars that run on electricity, like Tesla's cars. People even thought Apple might buy Tesla! At first, they wanted to make self-driving cars, but then they went back to making electric cars. They hired smart people from big companies like Porsche and NASA to help but still faced many problems.

Challenges Faced

About 2,000 people were working on Project Titan when Apple decided to stop making cars. One big reason might be that not many people want electric cars right now.

Read also: Indian Business Activity Surges to Seven-Month High, Driving Economic Optimism

Other big companies like Tesla, Renault, and Volkswagen are making cheaper electric cars. Apple's car would have been really expensive, maybe more than $100,000.

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