Bhumi Satish Pednekkar Takes a Confident Business Leap, becomes Investor in Footwear Label VIVI blu

Bhumi Satish Pednekkar has made one of her most intentional career moves again after Backbay by taking an equity stake in the homegrown footwear brand VIVI blu. Also Read: Unstoppable HR Mania! Rockstar Himesh Reshammiya Goes Housefull in Ahmedabad After Sold Out Shows in Mumbai & Delhi Anyone who has followed Bhumi’s journey knows she has always had a refined, instinctive sense of style. She’s never been the kind of celebrity who chases trends for clout. Instead, she gravitates toward pieces that feel honest, well-crafted, and expressive without trying too hard. From her red-carpet appearances to her campaign shoots, Bhumi has consistently showcased a modern, clean aesthetic rooted in comfort and confidence similar qualities that define VIVI blu. VIVI blu has built its identity on simple, purposeful design and footwear that allows customers to move through their day feeling elegant, grounded, and stylish. Bhumi says what drew her in was the brand’s clarity of vision and the sincerity of the team behind it. She spent time understanding the product, the materials, the manufacturing values, and the brand’s long-term goals before choosing to join as both partner and the new Vivi Woman. For the brand, Bhumi’s involvement goes far beyond the typical celebrity association. They see her as someone who intuitively understands fashion and simultaneously carries the discipline of an entrepreneur. Her connection with young, independent consumers especially women who want design with comfort. Bhumi’s move also puts her alongside a growing group of female actors in India and the West who are opting for ownership in businesses they believe in, rather than limiting their role to brand ambassadorship. It’s a shift that speaks to a broader change in the industry, women choosing to shape the businesses they align with, influence product thinking, and participate in long-term growth journeys. With VIVI blu, Bhumi isn’t just endorsing a label, she’s investing in an idea, a design philosophy, and a homegrown story she truly believes has the potential to go much further. Also Read: Uorfi Javed puts an end to the taboo of hiding the age stemmed in the industry says,“The industry people tend to hide their age”