Meesho IPO: Subscribe or Avoid? Full Analysis, Strengths & Risks
Meesho’s IPO has opened to strong investor interest as the company looks to cash in on India’s growing value e-commerce market. With solid Tier-2/Tier-3 penetration, attractive valuation and rising GMP, the IPO is drawing attention — but not without a few risks.
10:58 AM Dec 03, 2025 IST
|
Aakash Khuman
Meesho IPO: Meesho has launched its much-awaited IPO, attracting strong traction from investors eyeing India’s rapidly expanding value e-commerce space. The platform, well-loved in Tier-2 and Tier-3 regions, is hitting the public markets at a time when digital spending beyond metros is rising steadily.
Also Read: Meesho IPO: Make big money by investing 15,000! Storm in the gray market
Issue Size
The IPO is a book-built issue worth Rs.5,421.20 crore, comprising a fresh issue of Rs.4,250 crore (38.29 crore shares) and an OFS of Rs.1,171.20 crore (10.55 crore shares). The price band is Rs.105–Rs.111 per share, making it one of the most closely tracked offerings of the year.
Lot Sizes
Retail investors need Rs.14,985 to apply for one lot of 135 shares at the upper band. For non-institutional investors, the sNII lot size stands at 14 lots (1,890 shares) costing Rs.2,09,790, while the bNII lot size is 67 lots (9,045 shares) costing Rs.10,03,995.
Kotak Mahindra Capital leads the issue, while Kfin Technologies is the registrar.
Should You Subscribe?
According to Swastika Investmart, Meesho has built deep roots in smaller cities where larger players like Amazon and Flipkart have struggled with cost-efficient scaling. The firm also turned free cash flow positive in FY25, though net profits remain under pressure due to one-off expenses.
With a valuation of around Rs.50,000 crore, Meesho trades at nearly 5.5x FY25 Price-to-Sales, considered attractive compared to peers like Zomato. Analysts say aggressive investors may consider subscribing for both listing gains and long-term returns.
Pricing Strategy
Bajaj Broking believes Meesho’s “Everyday Low Prices” strategy has helped it attract a broad customer base across India. The platform offers a mix of unbranded, regional and national brands at affordable prices, supported by a technology-first, low-cost operational model. Meesho is currently valued at 4.7x FY25 P/S, according to the brokerage.
Key Risks to Watch
SBI Securities has flagged several risks. First, Meesho’s growth depends heavily on customer acquisition and retention, which requires continuous investment in marketing and platform improvements. Any slowdown could hit revenue.
Second, seller retention remains a challenge. Meesho relies entirely on third-party sellers, and any drop in participation may affect product variety and quality.
Logistics Challenges
Meesho does not operate its own logistics network. It relies on its tech-enabled system Valmo and external partners. Disruptions, delays or quality issues could affect customer trust and repeat buying patterns.
Add to that the intense competition from Amazon, Flipkart and offline players, and the company must consistently enhance pricing, delivery speed and product quality.
Core Strengths
SBI Securities highlighted four major strengths:
Interconnected Flywheels: Meesho’s ecosystem of commerce, logistics and content creates strong network effects that reinforce customer demand, seller growth and personalised recommendations.
Technology-First Operations: GenAI-led tools have improved engineering speed and cost efficiency. The app remains simple and accessible across India.
Growing Trust Factor: Seller and buyer tools have boosted product ratings from 3.97 (FY23) to 4.11 (Sept 2025). Meesho now commands 21–25% share in fashion, 23–25% in home & kitchen, and 8–10% in beauty and personal care.
Everyday Low Prices: The company attracts nearly 23 million annual transacting customers without relying on heavy discounting or flash sales.
Listing Expectations
The latest GMP stands at Rs.49 (Dec 3, 2025). With an upper price band of Rs.111, the estimated listing price is around Rs.160, indicating a 44% potential listing gain.
The IPO closes on December 5, allotment is on December 8, and listing is expected on December 10 on NSE & BSE.
For investors, Meesho offers strong market positioning and improving financials, but competition, seller dependency and delivery issues remain key risk factors.
Next Article