Amazon MX Player Launches Bharat Ke Super Founders with Rs.100 Crore Investment Pool
MUMBAI, India– 20 November, 2025: Amazon MX Player, Amazon’s free video streaming service, unveils Bharat Ke Super Founders, a high-stakes entrepreneurial reality series that marks a major milestone for India’s startup entertainment landscape. Hosted and mentored by Suniel Shetty, the show brings together some of the country’s most promising founders to pitch their ideas to a panel of eminent business tycoons, who, along with Recur Club, have collectively allocated Rs.100 crore to fund the startup dream of India. This marks the largest investment pool ever showcased on an Indian entertainment platform.
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Built on a format that champions authenticity, transparency, and a deep respect for the entrepreneurial journey, Bharat Ke Super Founders ensures that every pitch presented is backed by verified information, credible data, and real business fundamentals. The show creates an environment where deals are grounded in genuine investment intent, offering a level of clarity and accountability that makes it a one-of-its-kind entrepreneurial reality format, unlike anything witnessed on any other entrepreneurial reality show. Rooted in its name, the show celebrates Bharat - the diversity, resilience, and ambition of entrepreneurs from every corner of the country and puts Super Founder at the forefront, recognising individuals whose ideas, conviction, and determination have the potential to spark meaningful change.
Fuelling this mission is a formidable roster of tycoons: Dr A. Velumani (Creator, Thyrocare), Nitish Mittersain (Joint Managing Director & CEO, Nazara Technologies), Dr Aarti Gupta (Managing Partner, Anikarth Ventures), Shanti Mohan (Founder & CEO, LVX), Aditya Singh (Co-Founder, All In Capital), and Ankur Mittal (Co-Founder / Partner at Physis Capital and Inflection Point Ventures). Joining them through the season is a rotating panel of other eminent business leaders, who bring additional perspectives, sectoral depth, and investment philosophies to the table. Alongside them, Eklavya Gupta from Recur Club joins the panel as a key contributor to the Rs.100 crore commitment, bringing Recur’s AI Native debt infrastructure to the Bharat Ke Super Founders platform. This combined approach reflects how India’s strongest companies are built today, using equity to set direction and debt to power scale.
Sharing insights on the show format, Amogh Dusad, Director and Head of Content, Amazon MX Player, shared, “With Bharat Ke Super Founders, we are proud to introduce a format that sets a new benchmark for authenticity in the entrepreneurial reality space. By showcasing real investments and verified pitches, we are democratising opportunities for founders across Bharat and spotlighting ideas that truly deserve to scale. This show reflects our commitment to building content that empowers, inspires, and celebrates India’s innovators.”
Aruna Daryanani, Director, Amazon MX Player, added, “Our vision with this show is to champion founders who represent the ambition and diversity of India. With a Rs.100 crore pledge from our esteemed tycoons, the show becomes a real catalyst for businesses ready to take the next leap. We believe our viewers across India will be deeply inspired by the passion and purpose these founders bring to the stage.”
Talking about being part of the show, Host and mentor Suniel Shetty, shared, “Entrepreneurship is the heartbeat of New India. Bharat Ke Super Founders is a show that recognises the changemakers shaping tomorrow. Every founder who walks onto this stage will bring a story worth telling, and I’m honoured to help guide them forward.”
Dr. A. VeluMani, MD, AVMLabs and Creator-Thyrocare, and an Investor, one of the tycoons of the show, said, “Bharat is full of focused, frugal and determined founders who simply need the right mentorship and a real opportunity. This show finally gives them that platform to get attention and identity. Here, we not just invest in them but mentor them to execute and scale with responsibility and accountability. Bharat needs 1.5 million successful entrepreneurs to feed 1.5 billion intestines and this stage will ignite a new energy and confidence to startup and scale up a wave of focused, empowered, disciplined and impactful entrepreneurship across the country.”
With dynamic pitches, powerhouse panel, and a groundbreaking format that puts real money on the table, Bharat Ke Super Founders will soon stream exclusively on Amazon MX Player, for free, across the MX Player app, Amazon shopping app, Prime Video, Fire TV, and Airtel Xstream.
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