Big Ideas, Bigger Decisions Unfold on Bharat Ke Super Founders This Week on Amazon MX Player

MUMBAI, India – 07 February, 2026: This week on Amazon MX Player’s entrepreneurial reality series, Bharat Ke Super Founders, the pitch room reflected the many faces of Indian entrepreneurship, where belief was tested as rigorously as valuations, and conviction often carried more weight than capital. Across the latest set of pitches, founders spanning ethical luxury, agritech, sports infrastructure, precision health, and handloom presented ideas rooted in purpose, scalability, and long-term impact, turning the room into a space of decisive moments rather than routine deal-making.

Hosted and mentored by Suniel Shetty, and evaluated by a diverse panel of tycoons including Dr. A. Velumani, Nitish Mittersain, Ankur Mittal, Dr. Aarti Gupta, Shivam Mishra, Ahana Gautam, and Srini Srinivasan, the conversations moved beyond polished presentations to probe founder intent, sustainability, and the real cost of ambition.

Among the most talked-about moments this week was Fiona Diamonds, founded by engineering duo Parag and Saurabh Agrawal. Positioned as India’s first one-stop destination for conscious luxury, spanning lab-grown diamonds, natural diamonds, and moissanites, the brand showcased how technology and transparency can disrupt a traditionally opaque industry. Seeking ₹25 crore for 12.5% equity stake, the pitch generated strong interest. Nitish Mittersain exercised his one-on-one card with a ₹3 crore offer, joined by Ankur Mittal and the Market, while the existing investor, Dr Aarti Gupta, later stepped back. The founders accepted the deal, reaffirming confidence in ethical luxury as a future-facing category.

Emotions took centre stage with Niyo Farmtech, a grassroots agritech venture founded by Yogesh Gawande, driven by a deeply personal mission to protect farmers from pesticide exposure. Despite offers from Dr. Velumani, Dr. Aarti Gupta, and the Market, Yogesh chose to walk away, holding the firm’s valuation and long-term vision. Encouraged by the panel to trust his instinct, the pitch emerged as one of the week’s most respected non-deal moments, highlighting that sometimes, walking away is an act of strength.

Adding to the week’s momentum was Machaxi, a Bengaluru-based startup founded by Pratish Raj, Tushar Raj, and Ashish Anand, focused on making India a sports-playing nation by transforming underutilised urban spaces into high-tech sports hubs. Backed by its “Learn, Play, Shop” ecosystem and AI-driven matchmaking, the founders closed a blended deal comprising multiple equity commitments along with a significant debt component, reflecting growing investor belief in community-led sports infrastructure.

That belief scaled further with NuGenomics, led by molecular biologist Rahul Ranganathan. Challenging the one-size-fits-all approach to healthcare, the precision health platform presented a data-driven model accessible across 11,000 pincodes. While others opted out, Dr. A. Velumani used his one-on-one card to anchor the pitch, negotiating the final deal to ₹2 crore for 5% equity. The moment was capped by Rahul’s emotional acknowledgement of Dr. Velumani as a mentor, highlighting the human connections that often shape the show’s most meaningful outcomes.

The week culminated with Huts and Looms, founded by Jaya and Toofaan, a handloom-first brand addressing the inconsistent work and unfair wages for Indian artisans. With products already featured in Bollywood productions and at Anant Ambani’s wedding, the brand demonstrated how heritage-led businesses can scale with intent. Multiple offers from Ankur Mittal, Sharad, Shivam Mishra, and the Market came together, with the founders accepting collective backing aligned with their weaver-first mission.

From conscious luxury and agritech to sports, health-tech, and handloom, the pitch room continued to reflect the diverse ambitions shaping the future of entrepreneurship in Bharat. Bharat Ke Super Founders brings together a formidable panel of India’s leading investors contributing to a ₹100 crore capital pool. The series is now streaming for free on Amazon MX Player, available across the MX Player app, Amazon shopping app, Prime Video, Fire TV, and connected TVs, with new episodes dropping every Friday and Saturday.