Disney+Hotstar Joins Forces with Bhuvan Bam & Vidyut Jammwal for Marvel's Deadpool & Wolverine

Disney Hotstar has taken fan excitement to the next level with an innovative campaign for the OTT debut of Marvel Studios’ much-anticipated Deadpool & Wolverine. Collaborating with Bollywood action star Vidyut Jammwal and YouTube sensation Bhuvan Bam, the streaming giant has added a unique desi twist to promote the blockbuster film, now streaming in Hindi, Tamil, Telugu, and English.

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Vidyut Jammwal’s Action-Packed Love for Marvel

Renowned for his martial arts expertise, Vidyut Jammwal aligns seamlessly with the high-octane action of Deadpool & Wolverine. Expressing his excitement, Jammwal said:

“I’m someone who enjoys action films, and Deadpool & Wolverine took me on a ride unlike any other. Watching the bromance between Ryan Reynolds and Hugh Jackman, especially Wolverine back in action, is pure magic. Marvel fans are in for a treat with the film now available in multiple Indian languages. It’s a ride you won’t want to miss!”

Bhuvan Bam Adds Humor to the Marvel Madness

YouTube star Bhuvan Bam infused his signature humor into the campaign, creating fun, relatable content that resonated with Indian audiences. Sharing his enthusiasm, Bam remarked:

“Ryan Reynolds’ wit and Hugh Jackman’s raw intensity make Deadpool & Wolverine a knockout. This mix of wild action, razor-sharp comedy, and larger-than-life camaraderie is unmissable. Watching it in Indian languages makes it even more special for fans who love that local flavor.”

Cutting-Edge Promotions

Disney Hotstar’s marketing campaign explored diverse platforms to maximize engagement:

PhonePe: Animated content featuring Deadpool and Wolverine.
Snapchat: Custom lenses immersing fans in the Marvel Universe.
MCanvas: Interactive digital experiences to captivate audiences.
This strategy ensured the film reached a wide audience, delivering an immersive Deadpool & Wolverine experience in true Marvel style.

Why Fans Can’t Miss It

With Ryan Reynolds’ irreverent Deadpool teaming up with Hugh Jackman’s iconic Wolverine, Deadpool & Wolverine offers an unparalleled blend of humor, action, and camaraderie. Add to that the desi touch brought by Vidyut and Bhuvan, and it’s the perfect treat for Marvel enthusiasts in India.

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