Emilia Pérez Faces Backlash in Mexico as Viewers Demand Refunds
The French film Emilia Pérez, directed by Jacques Audiard, has sparked major controversy in Mexico following its release on January 23. Despite earning 13 Oscar nominations—the most for a non-English film—many viewers were left disappointed. Critics argue that the film trivializes sensitive topics such as gender identity, immigration, and human trafficking.
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Viewers Demand Refunds After Watching the Film
One of Mexico’s largest cinema chains promoted Emilia Pérez with a special "Cinépolis Guarantee" seal, which led hundreds of dissatisfied viewers to demand refunds. Many argued that the film did not meet their expectations and was offensive in its portrayal of Mexican culture. In response, the Federal Consumer Protection Agency (PROFECO) stepped in. According to its head, Iván Escalante, the term “guarantee” must come with clear conditions. The agency instructed Cinépolis to either replace the term with "recommendation" or provide a detailed refund policy.
Per the updated terms, refunds are only valid for films marked under the “Cinépolis Guarantee” and must be claimed within the first 30 minutes of the screening. However, additional expenses like food and drinks are not covered.
Mexican President Responds to the Controversy
During a press conference on January 27, Mexico’s President Claudia Sheinbaum Pardo addressed the backlash. She stated, “Nobody can take away Mexico’s pride,” emphasizing that the country’s image remains strong. She also noted that tourism had grown by 8% in 2024 and reiterated the government’s commitment to freedom of expression while promoting Mexico’s rich culture.
Why Are People Criticizing Emilia Pérez?
Many viewers took issue with the casting choices, particularly the role of Selena Gomez, who does not speak Spanish despite her Latin roots. Critics argue that Hollywood is cautious about cultural representation for African-American communities but does not show the same sensitivity when portraying Latin Americans. Additionally, audiences were disappointed by the film’s stereotypical characters and the absence of prominent Mexican actors in leading roles.
Director and Lead Actress Defend the Film
Spanish actress Karla Sofía Gascón, who plays the lead role, defended the film’s approach. In an interview, she explained, “This film is not about giving moral lessons or telling people what to think. It simply presents different topics and allows viewers to reflect on them.” Director Jacques Audiard also responded to criticism, stating that he was careful not to offend Mexican audiences. However, he insisted that the film represents an "interpreted reality" rather than an absolute depiction of Mexico.
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