HAQ Gains Strong Momentum; Footfalls Double from Friday to Tuesday

Junglee Pictures’ engaging courtroom drama Haq is showing remarkable growth at the box office, with weekday collections exceeding expectations. Industry estimates indicate that footfalls have almost doubled between Friday and Tuesday which is a very rare trend in today’s market.

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The film, directed by Suparn S. Varma and starring Yami Gautam Dhar and Emraan Hashmi, opened to steady numbers on Friday and has built strong word-of-mouth through the weekend. Multiplex chains in key metros such as Mumbai, Delhi, Lucknow and Pune reported a consistent rise in occupancy, while Tier-2 centres have seen encouraging walk-in traffic since Monday.

Trade analysts attribute the growth to the film’s strong emotional pull, positive organic word-of-the-mouth and its courtroom tension that is relevant even today. “The hold is exceptional for a subject like this,” said a leading distributor. “Haq has found its audience and the people are watching it for the performances and talking about it afterwards, which is exactly what keeps footfalls growing mid-week.”

The film’s weekday trend mirrors that of titles that relied on content-driven momentum. With Tuesday’s footfalls almost 100 percent higher than the opening day, exhibitors are optimistic about an extended run through the coming weekend.

“Haq is the kind of film that grows on word-of-mouth, not opening numbers. We’re seeing repeat viewers and walk-ins increase in cities like Lucknow and Jaipur. You don’t often see a 90–100% jump on Tuesday. This trend line is what exhibitors dream of lately." a trade insider added.

About HAQ

Produced by Junglee Pictures in association with Insomnia Films and Baweja Studios, helmed by Suparn S Varma, headlined by Yami Gautam Dhar and Emraan Hashmi, HAQ running in cinemas near you.

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