IAA Awards 2025: Karan Bedi Recognised for Changing OTT in India
Mumbai, India- 8 August, 2025: In a landmark milestone, Karan Bedi, Head of Amazon MX Player, Amazon’s free video streaming service, has been awarded the coveted title of ‘Leader of the Year – OTT’ at the 12th edition of the prestigious IAA Leadership Awards. Hosted by the International Advertising Association – India Chapter, the annual awards ceremony was held on August 7, 2025, at Taj Lands End, Mumbai.
Also Read: Huma Qureshi’s Cousin Asif Killed in Delhi Over Parking Dispute
Instituted in 2013, the IAA Leadership Awards honour outstanding leadership in Business, Marketing, and Corporate Excellence. This year’s jury, comprising leaders from diverse sectors, was chaired by Prabha Narasimhan, MD & CEO of Colgate Palmolive India Ltd. The ‘Leader of the Year – OTT’ award celebrates Amazon MX Player’s visionary leadership and its consistent efforts in redefining digital entertainment for Indian audiences.
The streaming service has entertained audiences with its diverse content for free, spanning multiple genres. Ranging from thrillers such as Aashram, to the emotionally stirring show – Mitti – Ek Nayi Pehchaan, the recent high-octane drama Hunter S2- Tootega Nahi Todega, and unique reality shows such as Realme Hip Hop India Season 2, the service has ensured it caters to the audience preferences across India. As per a recently issued report by Ormax Media, 8 out of 50 digital shows in H1 2025 in India belonged to Amazon MX Player. The service also offers India’s largest localized content offering called MX Vdesi, which offers popular international shows dubbed in local languages, anime and movies.
Sharing his thoughts, Karan Bedi, Director & Head, Amazon MX Player, said, “This recognition is for our entire team at Amazon MX Player. Everything we do at Amazon MX Player is driven by one goal — to bring viewers high-quality, free entertainment that’s rooted in local stories, appeals to audiences and enables advertisers across India. Seeing our content connect with so many of you is the most rewarding part of our journey. We are thankful to the jury and IAA for this recognition. It reinforces our belief in the service we’ve built and its role in shaping India’s entertainment landscape.”
Also Read: “Will You Be My Frenemy?” Anjuum Faakih’s Sweet Gesture Wins Hearts
.