Kartik Aaryan's Naagzilla Poster Faces Backlash for Using Old Instagram Photo

Kartik Aaryan’s new film Naagzilla, produced by Dharma Productions, created buzz with its fantasy concept featuring him as an ichhadhari naag (a shape-shifting snake). However, days after its poster was released, people on social media noticed something odd.

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Poster Accused of Copying Instagram Photo

A Reddit user shared an old Instagram photo of Kartik Aaryan that looks very similar to the official Naagzilla poster. The user claimed that Dharma reused an old post instead of doing a new shoot. This made fans question the effort put into the movie’s promotion.

Social Media Reactions Were Brutal

Many users on Reddit and other platforms slammed the production house and blamed the growing use of AI in design. One person wrote, “All posters look the same these days because of AI. No originality anymore.” Another user added, “This is embarrassing. The visuals don’t even look professional for a 2025 film.”

About the Film Naagzilla

Despite the controversy, Naagzilla is still one of the most awaited fantasy films. The movie is backed by big names including Karan Johar, Mahaveer Jain, Adar Poonawalla, Apoorva Mehta, Mrighdeep Singh Lamba, and Sujit Jain. It promises a mix of fantasy, folklore, and fun. Naagzilla will hit theatres on August 14, 2026.

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