Prime Video unveils 'The Tribe': Reality TV gets Real on October 4

The Tribe: Prime Video, India’s most loved entertainment destination for viewers, today announced the premiere date of its upcoming unscripted original series, The Tribe. A Dharmatic Entertainment production, the 9-episode reality series is executive produced by Karan Johar, Apoorva Mehta, and Anisha Baig.

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The Tribe follows the journey of 5 young, glamorous and affluent content creators – Alanna Panday, Alaviaa Jaffrey, Srishti Pore, Aryana Gandhi, and Alfia Jaffrey, along with digital evangelist investor, Hardik Javeri. The reality drama is set to premiere on Prime Video on October 4 in Hindi with English subtitles across India and more than 240 countries and territories worldwide. The Tribe is the newest series added to the Prime membership. Prime members in India enjoy savings on shopping, a host of perks and entertainment with just Rs.1499 per year membership.

While it may seem like fame and success are just a post away, the truth is far from it. 'The Tribe' follows the glamorous lives of 5 wealthy Indian content creators as they leave their homes, families and comfort zones to move to Los Angeles to pursue a social media career. What is their goal? They want to be at the forefront of the global influencer world!

Speaking on the occasion, Nikhil Madhok, Head of Originals, Prime Video said, “At Prime Video, we are committed to delivering fresh and highly entertaining content. We are thrilled to collaborate with Dharmatic Entertainment once again for their upcoming unscripted series, The Tribe, who share our vision and want to bring interesting and entertaining stories to the audience.” He further added, “This reality drama showcases a new generation of global Indian youth who are daring and confident as they create content to become true social media stars. The series, which premieres on Prime Video on October 4, is set to provide an amazing binge-watch experience especially to our young audiences in India and beyond, as it will be impossible to stay away from it.”

Adding to the discussion, Karan Johar said, “As always, we are delighted to partner with Prime Video once again to bring the original reality series, The Tribe, to our audiences. The series is set to take the audience on a completely unique adventure featuring a group of new-age young content creators who try to make it to the major league with their aspirations, desires and their unfiltered personalities. I am sure it will be a whole lot of fun to watch these individuals with unmatched talent win the hearts of the audience with their boldness, creativity and charisma with ‘The Tribe’ worldwide on 4th October.”

Apoorva Mehta said, “We are thrilled to partner with Prime Video to launch The Tribe, which showcases the journey of 5 young women determined to make their way into the world of global influencers in Los Angeles.” He further added, “The show demonstrates our commitment to push the boundaries of creativity and provide viewers with an unfiltered entertainment experience. The Tribe showcases a dynamic group of young content creators from India who are chasing their dreams and redefining the meaning of global influence. The show beautifully captures the bonding between the housemates as they grapple with their aspirations, desires, insecurities and similar emotions – not just our glamorous tribe, the location of the show is simply breathtaking. We are confident that Prime Video viewers in India and across 240 countries and territories worldwide will enjoy watching the show.

Anisha Baig says, “We are thrilled to bring The Tribe to the screen, giving viewers a unique glimpse into the sometimes glamorous, sometimes challenging and always absurd lives of these content creators. The series follows the 6 individuals as they navigate the challenges of building their social media status in Los Angeles! It also showcases the turmoil behind the most spectacular photos and videos on social media. The show is a perfect blend of aspirations and realities, while also showcasing their personal struggles, desires, and the politics and differences that we all love. And there is so much more! We can’t wait for the premiere and are confident that the show will win hearts across the globe when it premieres on Prime Video.”

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