Cars.co.in celebrates its 2nd anniversary; Powering India’s Fastest-Growing Entry Luxury Car Segment

NEW DELHI, India | March 2026: Two years since its launch, Cars.co.in the entry-level luxury platform backed by Big Boy Toyz is emerging as a key driver in India’s rapidly expanding pre-owned luxury car market, unlocking a new generation of aspirational buyers.

The platform’s growth comes at a time when India’s pre-owned luxury car market is expanding at 15% annually, with the broader used car market projected to more than double from $32 billion to $73 billion by 2028.

Internally, Big Boy Toyz has recorded 40% year-on-year revenue growth in FY25, reflecting strong demand momentum across luxury and entry-luxury segments.

Cars.co.in builds on this momentum by focusing on high-volume, entry luxury vehicles with faster inventory cycles and a capital-efficient digital-first model which makes them at the center of the shift that is increasingly defining the category.

Reflecting on the milestone, Jatin Ahuja, Founder, Big Boy Toyz & Cars.co.in, said, “Cars.co.in has been a defining learning curve for us. It has sharpened our ability to scale with discipline doing more with less capital while staying deeply connected to evolving consumer aspirations. What makes me most proud is the team that has built this business with agility and belief. We have already implemented the learnings from CCI to Big Boy Toyz of being asset light. It helps us build our brand stronger and more profitable without owning the heavy assets”

Adding a sharper business perspective, Kunal Maini, CEO, Cars.co.in, said, “In just two years, we are seeing a structural shift in the market. Entry luxury is no longer niche, it’s becoming the starting point. A large share of our customers today are first-time luxury buyers, driven by value and digital access. With a target scale of hundreds of cars per month and a fully integrated online model, Cars.co.in is building a high-velocity marketplace for this segment.”

Industry data further supports this shift:

● 68% of buyers are now comfortable booking luxury cars online without physical inspection, signaling rising digital trust.

● Pre-owned luxury car sales in India are already at par with new luxury car sales (30,000–35,000 units annually), highlighting massive headroom for growth.

Beyond numbers, Cars.co.in is also tapping into India’s evolving luxury culture where younger entrepreneurs, creators and professionals are entering the luxury ecosystem earlier than ever before.

Backed by Big Boy Toyz’s strong sourcing network, celebrity clientele and brand equity in the supercar space, Cars.co.in is bridging the gap between aspiration and ownership by making luxury more accessible, visible and scalable.

As India’s premium consumption story accelerates, Cars.co.in is well-positioned to lead the next phase of growth where volume meets aspiration.