Valentine’s Day 2026 Boosts Zepto, Blinkit, Flipkart Minutes Sales

Valentine’s Day is driving a sharp rise in sales for quick commerce platforms and digital first brands, with strong demand across gifting and sexual wellness categories.

February 14 is emerging as a major sales opportunity as consumers shop for fashion, jewellery, beauty, personal care and sexual wellness products.

Platforms such as Zepto, Blinkit and Instamart activated special features on their apps from February 7. These included themed storefronts and interactive layouts built around seasonal gifting needs. Zepto also hosted an on ground event titled Valentine’s Prom Night.

“We have seen a massive surge in Valentine’s gifting this year, with key categories like jewellery, greeting cards, and plush toys growing up to 10X year-on-year,” a spokesperson for Instamart told ET. “Notably, the sexual wellness category has more than tripled.”

Competition to attract younger consumers has intensified. Flipkart Minutes introduced a dedicated section called RelationShop. “We have recorded 8X year-over-year growth (February 7-11, 2025 vs. February 7-11, 2026) and anticipate a 7X surge in overall demand this year,” Flipkart spokesperson told ET.

Direct to consumer brands supplying through these platforms also reported strong traction.

MyMuse, a sexual wellness brand, said sales climbed 50 to 60 percent year on year across quick commerce marketplaces.

“This is our third Valentine’s Day on quick commerce and each year the demand is increasing,” said Sahil Gupta, cofounder of MyMuse. “The number of brand searches on platforms have significantly increased as well.”

Rajat Jadhav, cofounder and chief executive of men’s sexual health and wellness brand Bold Care, linked the seasonal bump to changing conversations around intimacy.

“Valentine’s is significant as it changes the mood around intimacy,” he said, adding, “It is one of the few times in the year when people talk about it openly, without overthinking or hesitation. We see that convert into higher curiosity and a lot of first-time buyers.”

Companies said February 13 and 14 remain the busiest days due to last minute shopping. However, spending is now spread across Valentine’s week.

“We usually see a 4X spike in revenue, which is from January 15 to February 14, so those 30 days is what we capture,” said said Twishaa Gupta, cofounder of fashion and accessories brand Salty. “This year, targets are super high and we want to close somewhere around Rs 20 crore for just this month.”

Data from Unicommerce showed a 48 percent year on year jump in quick commerce orders between February 1 and 10.

For the season, platforms curated lists linked to Rose Day, Chocolate Day, Promise Day and Hug Day.

“Carts are bigger, more premium, and the celebration now spans an entire week, signalling a clear move from impulse buys to planned, thoughtful gifting,” the spokesperson from Instamart said, adding that the company increased inventory across dark stores in advance and expanded staffing and delivery partners to handle volumes.