Viral Video Shows Poha Packed From Floor, Sparks Food Safety Outrage

A viral video circulating on X has raised food safety concerns after it allegedly showed staff of Yuvraj Food Product packing poha directly from the floor without gloves.

Poha is a widely consumed breakfast item across India. The viral clip shows two staff members sitting next to a large pile of chivda or poha. Portions of the flattened rice appear to be under them as they sit. The men are seen scooping the poha into packets using their bare hands.

The video was posted on X by user @Nalanda_index. The caption reads: "The packaging may look premium and appealing, giving the impression of high-quality poha. However, the extremely unhygienic way in which it is being packed is deeply disturbing."

The post further questions regulatory oversight and names the Food Safety and Standards Authority of India. It states: "Where is our food safety authority, the Food Safety and Standards Authority of India (FSSAI), and where are the other regulatory institutions? The health of Indian consumers is being continuously compromised, and this kind of negligence cannot be ignored any longer."

The video has drawn reactions from several users on the platform.

One user wrote, "People have to stop buying cheap and local stuff where there is no quality control. Indians are obsessed with price."

Another commented, "Very disturbing to see poha packed on open ground without any hygiene, no gloves, no clean surface, dust everywhere. FSSAI rules say food must be handled safely to avoid contamination and health risks like stomach infections. Please investigate this factory soon and take strict action!"

A surprised viewer said, "And we who wake up in the morning and start with poha first thing."

A disappointed commenter added, "Whom to trust? Where to go? Living every day in India is now a challenge."

In a separate incident related to food safety, a Haldiram's outlet in Attapur area of Hyderabad recently came under scrutiny. Customers allegedly found sweets and other packaged items that were either expired or did not carry any manufacturing or expiry labels.

There was no immediate response from the company regarding the viral video at the time of publication.