World Tourism Day is observed on September 27th; Understand the significance of this day and its history.

Every year on September 27, World Tourism Day is observed to encourage tourism around the world. The UN World Tourism Organisation (UNWTO) founded it to recognise the power of tourism to help connect cultures.

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The United Nations World Tourism Organisation established this Day in 1979. However, it was not formally honoured until 1980.

On this day, governments and various groups promote tourism so that people can rediscover and enjoy history, luxury, heritage, cultures, places, and adventure.

According to the UNWTO, the subject for World Tourism Day 2023—"Tourism and green investment"—highlights the need for additional and better-targeted investments towards the UN Sustainable Development Goals, the UN plan for a better world by 2030.

The total disruption in the tourism sector caused by COVID-19 presents an opportunity to reframe and recalibrate the direction and storylines of tourism investment to a better tomorrow for People, Planet, and Prosperity.

According to the UNWTO website, an investment is much required in people since they are the cornerstone of tourism, so that all individuals who want to be a part of the sector have the same possibilities to obtain quality tourism training everywhere in the world.

This year, because Saudi Arabia is hosting the UNWTO Executive Council, around 500 government officials and business leaders from 120 countries will meet in Riyadh on September 27 and 28.

Tourism promotes mutual understanding, bridge building, cultural heritage preservation, and environmental conservation. It contributes to a more peaceful world. Additionally, it encourages digitalization and innovation.

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