“Main Yeh Show Paise Ke Liye Nahi Kar Raha Hoon”: Suniel Shetty Steers a Standout Moment on Amazon MX Player’s Bharat Ke Super Founders

MUMBAI, India – 5th February, 2026: Amazon MX Player’s much-loved entrepreneurial reality series, Bharat Ke Super Founders, continues to shape as much by capital as by conviction. At the heart of that journey stands mentor and host Suniel Shetty, whose presence consistently turns high-stakes negotiations into moments of reflection. Across the pitch room, Suniel Shetty’s voice has emerged as a reminder for founders and investors alike that belief, relationships, and the coming together of the right minds often define outcomes more powerfully than numbers alone.

That philosophy came sharply into focus with ONYC, a Gurugram-based children’s footwear brand founded in 2023 by Praval Pratap Singh, Mritunjay Prasad, and Ayush Singh. Built on the idea of creating ergonomically sound and safe footwear for children, the founders entered the pitch room with a bold vision of scaling ONYC to a ₹500 crore brand by 2030. Seeking ₹5 crore in exchange for 5% equity, they placed their valuation at ₹80 crore.

The pitch drew unanimous interest from the tycoons. Ankur Mittal and Nitish Mittersain offered ₹1 crore each for 1.67% equity, Dr. A. Velumani and Dr. Aarti Gupta offered ₹25 lakh each for 0.41%, Aaditya Singh came in with ₹30 lakh for 0.6%, while the Market added ₹65 lakh for 1.3% equity, along with ₹1.5 crore in debt. Yet, despite the collective belief in the product and the founders, the valuation became the defining challenge, with the panel holding firm at a ₹60 crore valuation.

As the founders stood at this crossroads, Dr. A. Velumani reframed the moment with clarity: “What is easy to do is not right to do, and what is right to do is not easy to do.”

It was then that Suniel Shetty stepped in, grounding the negotiation not in theory, but in lived experience. Emphasising why the show exists beyond money, he shared, “Main yeh show paise ke liye nahi kar raha hoon. Main bolta bhi hoon mere doston se, meri family se… when the right minds come together, bohot impact karte hain. One of the most important films of my life is Border. Border ke liye maine ‘na’ kaha tha pehle… then my late mother-in-law, and Bharat Shah came together. Mujhe bethaya and mujhse kaha ki aap yeh film karo. JP (Dutta) se milaya. Voh din tha aur aaj ka din hain, main aur JP ekdum tight hain, and now, of course, in Border 2, jo JP ji ki beti produce kar rahi hai, Aahan (Shetty) uss picture mai hain. Rishte jab bante hain na, toh aise bante hain.”

Building on that sentiment, Dr. Velumani added a final, decisive thought, noting, “There’s nothing known as the right decision. Take a decision and make it right.”

Anchored by belief and guided by long-term thinking, the ONYC founders chose to move forward, agreeing to close the deal at a ₹60 crore valuation. The moment stood out as a clear reflection of what Bharat Ke Super Founders represents, a platform where trust, alignment, and the courage to choose people over perception shape the future of businesses in Bharat.

Hosted and mentored by Suniel Shetty, Bharat Ke Super Founders boasts a formidable panel of investors, including Dr. A. Velumani, Nitish Mittersain, Ankur Mittal, Dr. Aarti Gupta, Shanti Mohan, Shivam Mishra, Ahana Gautam, Srini Srinivasan, and Aditya Singh. Together, they create a pitch room that mirrors real-world negotiations, tough calls, and the understanding that the right partnership can matter more than the highest valuation.

Bharat Ke Super Founders is now streaming exclusively on Amazon MX Player, available on the MX Player app, the Amazon shopping app, Prime Video, Fire TV, and Airtel Xtreme, with new episodes dropping every Friday and Saturday.