Digital electoral battle between BJP -Jan Suraj in Bihar is raging, memes set to determine victory and defeat!

Digital Electoral Battle:  The 2025 Bihar elections are no longer just a battle of rallies and road shows. This time, mobile phones and social media platforms have become the real battlefield. The battle between politicians on Facebook, Twitter, Instagram, and YouTube is as intense as on the ground. The BJP appears to be leading, but Prashant Kishore's Jan Suraj Party is also posing a strong challenge on the digital battlefield.

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Political parties are busy using social media to promote issues in the Bihar Assembly elections. The digital electoral battle, particularly between the BJP and the Jan Suraj Party, has already begun. Short reels of statements are being created and shared on social media.

Digital electoral battle between the BJP and the Jan Suraj Party in Bihar

According to data available from Google and Meta, approximately ₹4.81 crore was spent on digital advertising in Bihar in the past 30 days, with the BJP accounting for the largest share. It spent ₹2.98 crore on Google alone and ₹1.6 crore on the Meta platform. Thousands of volunteers are delivering content prepared in Delhi, Patna, and Gurgaon to villages. Consequently, their availability could prove crucial in the Bihar elections.

BJP Leads in Reach

Prime Minister Narendra Modi's over 100 million Twitter followers and a reach of millions on Facebook and Instagram are giving the BJP an edge in the digital battle. However, online experts say that no one is responsible for content.

Out of Bihar's 125 million population, 70 million people use social media, which is a significant benefit to political parties. The strategy to woo Gen Z in the state is focusing heavily on 15- to 20-second reels, trending political memes, viral hashtags, and digital advertising.

Social media campaigns will play a major role

According to technical expert Pawan Duggal, "Social media campaigns will play a major role in the Bihar elections. In the final moments of the election, when campaigning through other means is limited, this medium reaches every household and has a powerful impact on people's hearts and minds."

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According to Google Transparency data, RJD has spent only ₹1 lakh on campaign advertising in the past month, while Congress and JDU have not spent significantly on digital campaigns in the past month. However, experts believe that regional parties will also increase the intensity of their campaigning at the last minute. Prashant Kishor and his Jan Suraj Party are also not far behind in this digital war.

How does PK's digital team work?

According to sources, PK's digital team consists of approximately 10,000 volunteers, spread across 12 countries, and is headquartered in Singapore. PK's model is different from heavy spending. He is relying on organic reach, memes, local videos, and influencer networks. Recently, The addition of prominent names like Manish Kashyap has further strengthened PK's digital ecosystem.

Prashant Kishore's model relies on organic reach, localized content, and influencer networks rather than large expenditures. His team of 10,000 people and a network spanning 12 countries puts him at the forefront of parties posing a serious challenge to the BJP. Although smaller in scale than the BJP, PK's digital and ground-level campaign could have an impact on the electoral battle.

Easy to reach voters, but concerns about content

Narayan Rao, a social media expert who has worked on numerous elections, says, "Bihar has approximately 65 to 70 million social media users who use various platforms like Facebook, Twitter, Instagram, etc. Using social media is not a surefire way to win or lose.

Summary

However, you can easily reach people at a low cost. However, the strength of the content or ideas presented on social media and the degree to which people trust it make it easier to achieve their goals."